A simple yet very addicting ad from Pringles! This ad received tons of great press and won a gold Cyber Lions award at Cannes this summer. The ad reveals a humorous story with each (seemingly endless) click and doesn’t even navigate to the Pringles site.

Click here to give it a go.

Very nice brand reminder – we’re going to go buy some Pringles now…

This is a great execution from Amnesty International in Hamburg, Germany, calling attention to the problem of domestic abuse. The billboard features a picture of a happy couple standing together with the caption, “It happens when nobody is watching”. When the observer looks away the image changes to the man abusing his partner.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.

This received a lot of press and consumer interaction and is a fantastic way of calling attention to and illustrating a difficult concept.

What other propositions could be applied using this technology?

Read more here.

The third phase in our Start Thinking Soldier campaign for the Army has launched,  focusing on the theme of Leadership.

This Mission differs from the other three in that it’s set in Africa, with the user dilemma spawning from civilians rather than possible insurgents.

The interactive challenges put you in the boots of the base commander, assessing and deploying troops after a natural disaster, as well as a Battlefield ambulance driver and Lynx helicopter crew member, guiding Rigid Raiders over floodland below you.

Experience Mission 3