Ironic Business Card Becomes Accidental Viral

Well, it’s been an interesting week to say the least. Although I have physically handed my new business card to only a handful of people it has reached enough to fill Wembly Stadium twice over.
About 6 weeks ago, in my spare time I created an Augmented Reality business card and posted it on my blog and Vimeo. I had a small initial rush of a couple of thousand views and then it quietened down. Standard story.
Then last week things went absolutely mental. By the end of the week I had had 40,000 hits on my blog and 180,000 views of my Video. I was being Tweeted something silly and blogged by such giants as Engadget, Popular Science, Gizmodo, Notcot, The Times and many others.
As a result, several big brands have approached me expressing an interest in working with Skive on Augmented Reality projects. I’ve had parties approach me for interviews, articles, tutorials and to be involved in books and conferences.
It was fascinating to see how interest in this piece of work evolved over several days. There was an absolute digital ripple effect. It seems that Twitter played a huge part in driving the success throughout. It’s great to see, first hand, social media acting as a vehicle for non-commercial work to gain such a huge audience in a small space of time.
So where to from here? I will be continuing to experiment using AR but in addition to investigating it at home I will be doing some more R&D work. So who wants an AR application? Form an orderly queue…
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