While tucking into some ‘Flamin’ Hot’ Monster Munch this week, I noticed the top left hand corner of the pack… ‘New! OLD! Bigger like they used to be!’.

It’s really rare to see a brand shouting about taking a step backwards in an age of constant product refinement and improvement. Walkers have clearly been listening to their consumers who have no doubt been telling them that they preferred the older, bigger version of Monster Munch (as I did). To their credit, it seems Walkers have taken action.

With the world of digital facilitating conversation between brands and consumers more than ever before, it’s imperative that brands show their audience that they’re listening to their opinions. This is a great example of a brand doing just that.

Consumers are bombarded with lots of messaging that proclaims the benefit of  a ‘new’ product, so for Walkers to be shouting about ‘Old’ might also give them some stand out.