rss feedIAB Social Media Council : Social Media Week Event
I’m going to be Social Media’s answer to Jeremy Kyle, Kilroy or maybe Trisha. I will be chairing an event at the IAB for the Social Media Council and I will do my best to uphold the humble British tradition of chat-show host.
In July 2008 the IAB launched the Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.
The IAB holds regular panel discussions to work through in an open forum the pressing issues and how to make most of opportunities and to work out the best way to provide value through social media.
As part of Social Media Week the IAB will be holding a discussion entitled…
The importance of picking your battles online: when, where and why should brands respond to consumers in social media?
“Years ago if consumers were dissatisfied with a product, service or particular brand, they simply told a friend, wrote a letter to Which? magazine or participated in a ‘That’s Life’ phone-in. Now, in a digital era dominated by online reviews, blogs, Facebook groups and Twitter feeds, the consumer voice is louder than ever, and brands are being discussed (behind their backs) at length.
Social media has opened our eyes to the strengths – and weaknesses – of businesses. Thanks to the internet, bad news can spread like wildfire and, unless managed ethically, responsibly and immediately, can tarnish your reputation for good. Or can it?
This session, as part of Social Media Week, will examine the extent to which you should incorporate the digital rants of the public into your communications strategies, and at what point a minor grievance becomes a significant one. Should we actively seek feedback from consumers and how should we be interacting with them online? And should foes be listened to more than friends, fans and followers?
Our panel of experts will provide case studies and practical guidance, encourage debate and answer questions on when we should listen to unhappy customers online, when we should get them involved in our brand campaigns and whether the noise of a few vocal, unhappy customers makes any difference to the bottom line.”
The panel will consist of:
- James Turnbull, senior marketing manager, British Gas
- Ronnie Brown, marketing director, Outside Line
- Robin Grant, managing director, we are social
- Iain MacMillan, CEO, RMM
- James Bromley, Managing Director, Mail Online
- Cheryl Calverley, Senior Global Brand Manager, Axe Skin
I’d like your suggestions on which classic British chat-show host to emulate and I’m also keen to hear your the questions that you’d like to level at the panel.
tom@skive.co.uk
@ale_2point0
