Everyone in skive, on their birthday, is presented with a custom-made card, a cake and the only song we all know the words for. This ritual tends to be followed by some birthday cheer in the fourth meeting space, a room that is cleverly disguised as a pub.

Alas, for our latest recipient, Ben, we had a problem. The cake was stale. So, rather than deprive him and everyone else of some high calorific goodness, we quickly knocked up an alternative – the Beer Birthday Cake (BBC). This was in the spirit of the occasion,  a legendary event sponsored by Ben for his friends: Benny’s Birthday Challenge (BBC), a competition that has been known to make the Norfolk Dispatch of The British Broadcasting Corporation (BBC).

With a little  improvisation, we brought the party to the cake, rather than the cake to the party.

The internet giant’s latest big launch captures a Skive Summer meeting.

See the location here