I wrote a blog piece back in February highlighting a trend I’d noticed. It seemed to me that Facebook terminology and imagery was beginning to be used more and more by consumers and brands as the platform becomes an integral part of more lives. I thought it was worth posting an update that since then, I’ve noticed a fair few more examples from both a consumer and brand perspective.

You can now buy Facebook stamps for example, that allow you to ‘like’ or ‘dislike’ anything in the real world. Looking at the user comments at the online store where you can buy them, they seem to have proved immensely popular. I haven’t seen an example of their use though, so if you have then please post below.

Another example in high demand from consumers is this tongue in cheek t-shirt.

From a brand perspective, this brilliant Wonderbra ad has been around a while and is a nice play on Facebook friend requests. Other brands have referenced the social network a little less successfully – like this Vileda ad from Ecuador. That took me a while to figure out, but I’m sure I don’t need to spell it out, you’re probably cleverer than me.

It also seems that more brands are mentioning their Facebook pages as part of their offline executions. We did it for Skinny Cow last year and After Eight have done it here.

With the launch of Facebook’s Open Graph and the forthcoming September roll out of Facebook Credits set to further strengthen Facebook’s permeation across the digital world, it seems inevitable that these releases will also drive their further presence in the offline world.

If you see any other examples, please post below…