Our quirky campaign for Weetabix Minis has just gone live.

The TV spot by WCRS tracks the world-weary MD of the Minis Factory as he herds a tour group around its shrunken workspace, and culminates in an employee – Nigel – being ‘minimised’.

The digital experience – aimed at 6-10 year old kids – begins where the TV ad finishes, and requires users to go on journey of discovery around the diminutive factory, with plenty of quirky fun along the way.

The factory is shown in cross-section, like an ant farm, and users interact with gadgets shown in the ad such as the ‘Chocolator’, Shrunken Employee Detector and Minimiser in their effort to Find Nigel.

Skive has won a pitch to deliver a rich interactive microsite for WCRS and its client Weetabix as part of an integrated campaign for the Weetabix Minis brand.

It promises to be a lot of fun.